EMPLOYMENT OPPORTUNITY: Director of Marketing & Communications for Crow’s Theatre
ABOUT CROW’S THEATRE
In January 2017, following the completion of a $12 million capital campaign, Crow’s opened the doors to its permanent home, Streetcar Crowsnest. As the first performing arts facility of its kind in Toronto’s East End, Streetcar Crowsnest offers a dynamic spectrum of affordable contemporary theatre, all-ages arts events, wide-ranging community programming and partnerships.
Led by Artistic and General Director, Chris Abraham, and Executive Director, Sherrie Johnson, Crow’s Theatre at Streetcar Crowsnest houses multiple venues for programming and events: the Guloien Theatre; the Scotiabank Community Studio for performances, rehearsals and community activities; a stunning Lobby Bar; and its adjacent full-service restaurant Gare de l’Est.
ABOUT THE POSITION
Our desired candidate has a minimum of 5 years as a department lead or mid-management role in the marketing department of a mid-sized or large theatre or arts organization.
The Director of Marketing and Communications is responsible for the development, implementation, reporting and evaluation of strategics and tactics designed to meet and exceed Crow’s annual ticket sales and year-over-year revenue growth goals. Our dream candidate is a true “triple-threat”: a self-starter with a keen knack for both identifying and implementing innovative marketing strategies, a deft ability to close the deal on traditional and grassroots sales, and a proactive leader who can effectively inspire and supervise a team of staff and contractors toward maximum results.
- Develop innovative and aggressive marketing campaigns to promote the theatre and its related activities, and particularly increase repeat attendance and public awareness throughout Crow’s local east end communities
- Maximize Crow’s positioning in a crowded marketplace by creatively resourcing communication opportunities and cultivating relationships that result in increased box office revenues
- Seasonal promotion including cultivating and maintaining the theatre brand and each season’s branding
- Manage and ultimate accountability for department personnel (full-time, part-time and freelance contractors) including publicist, box office, patron (FOH) services, graphic design, social media coordination, marketing coordination, digital strategies.
- Contract services, photographers, designers, printers and purchase advertising, ensuring the most competitive prices and best results for these services
- Manage and maintain the annual general and per-production marketing budgets
- Work across departments, including Development and Production, to provide best in class marketing and communication support
- Perform web updates and manage web strategy, including the creation of web pages, and potential website redesign
- Develop and manage creation of all collateral and advertising materials, including brochures, programs, print and digital advertising, promotional and other materials
- Conduct research and develop strategy for brand imagery, develop visual asset strategy for season productions and manage promotional shoots.
- Manage and execute the marketing, publicity, and communications plan for a safe return to theatre post COVID
- Represent the organization with a variety of stakeholder groups such as partner and industry organizations, arts community and business
- A minimum of 6+ years’ experience in marketing and communications at culturally related organization(s)
- Highly motivated and self-driven with a demonstrable record of exceeding sales targets and productivity
- Superior communication skills, both written and verbal, including excellent copy writing and proofreading ability
- Well-developed leadership skills and enthusiasm for directing and motivating a team
- Highly proficient in computer programs: Word, Excel, Outlook, Mailchimp, Facebook Ads, Google Analytics, Ticketing/CRM experience, Website Content Management. Basic HTML coding considered an asset. Knowledge of Mac computers and systems considered an asset.
- A passion for theatre or performing An understanding of the non-profit performing arts sector in Canada is an asset.
- High professional standards with an acute attention to detail
- Ability to work well under pressure, independently or as part of a team
- Budget tracking and cash flow experience required
- Ticketing revenue projection experience an asset
- This position is full time
This is a permanent full-time employment position with a salary commensurate with experience. The position includes participation in Crow’s extended health benefits package and pension plan.
Salary Range: $55,000 – $65,000